A step-by-step guide for setting up the technical basics on the website. Follow it top to bottom. No coding knowledge needed.
Hi Tanya,
This guide takes the findings from your audit and turns them into clear, small steps. Each one tells you exactly what to do and where to do it in Webflow.
You do not need to understand the code. When there is code, you only need to copy it and paste it into the right box in Webflow. I will show you exactly where.
Work through it one item at a time. There is no rush. If any step is unclear, note it down and we can go through it together on our call.
Before you start: how to read the colours
Green = ready to goYou can do this now. Just follow the steps and paste the code.
Yellow = needs one small thing from youThe code is ready, but you need to add a web address or a word where it says so. Look for the highlighted YELLOW TEXT inside the code. That is the only part you change.
Blue = Scott is handling thisNothing for you to do here yet. This is content or strategy work I am doing.
One thing to check first. To paste code into Webflow, the site needs to be on a paid Webflow plan. If you are not sure, no problem. Try the steps, and if you cannot find the code box, tell me and we will sort it.
Your progress0 of 8 ticked
Tick each item below as you go. Your progress is saved on this device, so you can close the page and come back to it.
Part 1Quick technical fixes — these are yours to do
These are small, safe changes. Most take a few minutes each. Start at number 1 and work down.
1
Turn on the site map
5 minutes
What this does
A site map is a list of all the pages on the website. It helps search engines and AI find every page. Webflow can make this list for you automatically. You just need to switch it on.
Where to go in Webflow
Open Site Settings → click the SEO tab → find the Sitemap section.
Steps
Log in to Webflow and open the Omegro project.
Click Site Settings (near the top).
Click the SEO tab.
Find the setting called Auto-generate sitemap and switch it ON.
Click Save, then Publish the site (top right button).
After publishing, you can check it worked. Type your website address followed by /sitemap.xml into a browser (for example, omegro.com/sitemap.xml). If you see a list of pages, it is working.
Tick when done
2
Tell Google and Bing about the site map
15 minutes
What this does
Once the site map exists, you hand it to Google and Bing so they know where to look. This also gives you free reports later on how people find the site.
Steps for Google
Go to Google Search Console and sign in with a company Google account.
Add the Omegro website if it is not already there (Google will ask you to prove you own it, and it gives you instructions).
On the left menu, click Sitemaps.
In the box, type sitemap.xml and click Submit.
Steps for Bing
Go to Bing Webmaster Tools and sign in.
Add the website (you can import settings straight from Google to save time).
Find Sitemaps and submit sitemap.xml the same way.
If setting up the accounts feels like a lot, that is fine. This one is optional to do later. The important part is number 1 above.
Tick when done
3
Add the company information code
10 minutes
What this does
This is a small piece of code that tells AI, in a language it understands, who Omegro is and where to find more about the company (LinkedIn, and so on). This helps AI connect the dots and trust the information.
Where to go in Webflow
Open Site Settings → click Custom Code → find the box called Head Code.
Steps
Copy the code below using the Copy button.
Go to Site Settings → Custom Code → Head Code.
Paste it into that box.
Change the yellow parts to the real details (see the yellow box under the code).
What you need to fill in. Replace each yellow line with the real web address. To get a web address, open that page (for example the Omegro LinkedIn page), then copy the link from the top bar of your browser and paste it in, keeping the quote marks around it. If you do not have one of them (for example PitchBook), just delete that whole line.
Tick when done
4
Update the crawler instructions file
5 minutes
What this does
This is a simple text setting that gives AI and search engines permission to read the site. Right now it is empty. We are adding a clear "yes, you may read this" message for the main AI tools.
Where to go in Webflow
Open Site Settings → click the SEO tab → find the box called robots.txt.
Steps
Copy the text below.
Go to Site Settings → SEO → robots.txt.
Paste it into that box.
Check the yellow line matches your real website address (see the yellow note).
Quick check. Look at the very last line. Make sure the address matches the real Omegro website exactly. If your website address does not have "www." in it, remove the "www." from that line too, so the two match.
Tick when done
5
Add the services code for each area Omegro works in
15 minutes
What this does
This tells AI which industries and services Omegro covers, in a clear format it can read. We add one small block for each of the areas Omegro serves.
Where to go in Webflow
This one goes on a page, not the whole site. Open the relevant page → click the small gear icon next to the page name → scroll to Custom Code → the box Inside <head> tag.
Steps
Copy the code below.
Paste it into the page's Inside <head> tag box.
Change the two yellow parts to the real service name and description.
To add another service, copy the whole block again and paste it below, then change the yellow parts. Repeat for each area Omegro serves.
Click Save, then Publish.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "NAME OF THE AREA, e.g. Enterprise Asset Management Software",
"provider": {
"@type": "Organization",
"name": "Omegro"
},
"description": "ONE SHORT SENTENCE ABOUT WHAT OMEGRO DOES IN THIS AREA"
}
</script>
What you need to fill in. The name of the area (for example a software category Omegro works in), and one short plain sentence describing it. If you are unsure what to write for these, leave it for now and I will give you the wording alongside the content pages.
Tick when done
6
Add the page path code (breadcrumbs)
10 minutes
What this does
This shows AI how a page sits inside the website, like a trail (Home → About). It is a small helper. Nice to have, not urgent.
Where to go in Webflow
Same place as item 5: the page's gear icon → Custom Code → Inside <head> tag box.
Steps
Copy the code below.
Paste it into the page's Inside <head> tag box.
Change the yellow parts to the page's name and its address.
What you need to fill in. The page name (for example "About"), and the ending of the page address (the part after the slash, for example "about"). If this one feels fiddly, skip it. It is the least important on the list.
Tick when done
7
Check the "canonical" tags (probably already done)
Check only
What this does
A canonical tag tells search engines which version of a page is the main one. The audit said these are missing. The good news is Webflow usually adds them for you automatically, so there may be nothing to do. Let us check first before adding anything.
How to check (easy way)
Open the Omegro website in Google Chrome.
Right-click anywhere on the page and choose View Page Source.
A page of code opens. Press Ctrl + F (or Cmd + F on a Mac) to search.
Type the word canonical and press Enter.
If it finds a line with "canonical" in it, you are done. Webflow is already handling it. Tick this off.
If it finds nothing, note that down and tell me. I will give you the exact code to add.
Do not add any canonical code yet. We only add it if the check above finds none. Adding it when Webflow already does it can cause problems, so the check comes first.
Tick when checked
8
The "llms.txt" file — leave for now
On hold
What this is
The audit suggested adding a file called llms.txt. This is a very new idea that is not properly supported on Webflow yet, and no major AI tool has confirmed they actually use it. It is also awkward to set up correctly.
My advice: skip this one for now. The effort is not worth it at this stage. I will keep an eye on it, and if it becomes worthwhile I will come back to you with a simple way to do it. Please do not spend time on this.
Noted, skipping
Part 2The content pages — Scott is handling these
This is the part that makes the biggest difference for AI search, and it is the part I am doing. Nothing for you to build here. It is here so you can see what is coming.
A
Acquisition Process page & Founder page
Scott drafting
I am drafting two pages: one that explains clearly how Omegro's acquisition process works, and one aimed at founders thinking of selling. These are written so AI can read and quote them, which is exactly what is missing today. The set of common questions and answers (the FAQ) will come built into these pages.
One thing I need from you before I start. My thinking on the angle for these pages is still developing, and I want us pointed the same way before I write. Could you confirm you are happy for me to go ahead, and share anything you feel these pages must include? Once you give me the nod, I will have first drafts moving next week.
I will also need a few real facts from the Omegro side to write these properly: the size of companies Omegro looks for, rough deal timelines, and what "permanent ownership" means in practice. I will list these clearly when we speak so nothing gets published as a guess.
Part 3Ongoing work — yours to own
These are the things you said you would like to run long-term. I will give you the strategy and direction, you run them day to day.
B
Blog / insights section
Tanya to run, Scott advises
Regular articles on acquisition and founder topics build Omegro's authority over time, which is a big driver of AI visibility. This is yours to run. I will help shape the topics and the angle so each piece pulls its weight.
C
Monthly checks & ongoing questions
Tanya to run
Re-running the AI visibility test each month, watching the Search Console reports, and adding new questions to the FAQ as real founder enquiries come in. All yours. Come to me any time you want a second opinion on wording.
Helpful to knowSimple word list
AEO (Answer Engine Optimisation)
Getting a business mentioned when people ask AI tools questions, such as ChatGPT or Google's AI answers.
Schema (or "structured data")
Small pieces of code that describe a page in a way machines understand. It does not change what visitors see.
Site map (sitemap.xml)
A list of all the pages on the website, used by search engines to find everything.
robots.txt
A short file that tells search engines and AI what they are allowed to read.
Custom Code / Head Code
A box in Webflow where you can paste small pieces of code. You do not write it, you only paste what I give you.
Publish
The button in Webflow that makes your changes go live on the real website. Nothing you change takes effect until you Publish.
Finished, or want me to take a look?
When you have worked through the items you can, click below. It opens an email to me with a list of what you have ticked and what is still open, so I know where things stand. Change or add to it before you send.